I recently found out about this new company “Direct Cellars” from one of my social media friends. So, I decided to have a detailed look at this company.
I am sure like myself, many of you would also like to learn more about this company. if you are looking to invest with them, there is nothing better than to know all you can about the company beforehand.
To help you guys, I have spent some time, done some research and prepared this Direct Cellars Review.
I have divided the information into company profile, products, compensation plan and finally my verdict.
Let’s check out my detailed review down below.
What Exactly Is Direct Cellars?
Direct Cellars was founded by David Distefano in 2014 and has offices in Chicago, Fort Lauderdale and Seattle. It is a wine club with an MLM twist. However, apart from the information available on the site, there is nothing about the owner on the internet.
They have focused all their marketing efforts to the continent of North America and thus receiving the bulk (94%) of their web traffic from the USA. The rest of the web traffic comes from Canada.
The domain is an old one which is repurposed for the business.
However, like the most legit business entities, it is set to expire in 2019.
That is all about the company. Let’s look at the products they offer.
Products Offered by Direct Cellars
They offer 2 membership opportunities and 2 assorted wine picks as their products. Both membership and wine picks come with the selection of wines delivered to the buyers every month.
There can be up to 4 bottles of wines delivered per month.
However, customers cannot pick the wines themselves, rather it will be picked by the in-house wine tasting experts of Direct Cellars.
If you want to rely on the wine experts and buy wines from them, then it will cost you $49.95 for 2 bottles or $79.95 for four bottles.
The Direct Cellars Compensation Plan
Direct Cellars pays out commissions to their members when they sponsor other members who either become customers or distributors.
Let’s begin with the members ranking system and their qualifications:
Wine Lover – Sign up as a Direct Cellars affiliate and recruit and maintain at least 1 affiliate.
Wine Enthusiast – Achieve commission qualified status.
Wine Critic – Recruit and maintain 3 commission qualified affiliates.
Wine Specialist – Recruit and maintain 4 commission qualified affiliates.
Wine Expert – Recruit and maintain 5 commission qualified affiliates.
Wine Connoisseur – Recruit and maintain 6 commission qualified affiliates.
Wine Aficionado – Recruit and maintain 7 commission qualified affiliates.
Wine Master – Recruit and maintain 8 commission qualified affiliates.
Master Cellar – Recruit and maintain 9 commission qualified affiliates.
However, to get paid, you are required to sponsor and maintain 2 active members who have purchased the $79.95 per month auto-ship.
When you sponsor new members in the company, you can earn commissions based on the membership level:
Recruit a Premium Wine Lover affiliate ($249.95) and get paid $125.
Recruit a Premium Wine Lover Elite affiliate ($499.95) and get paid $250.
They have binary residual compensation plan which is paid on weekly basis. The commission amount depends on your rank.
Wine Enthusiast – 6%
Wine Critic – 8%
Wine Specialist – 10%
Wine Expert – 12%
Wine Connoisseur – 14%
Wine Aficionado – 16%
Wine Master – 18%
Master Cellar – 20%
They also have a unilevel residual compensation plan as shown below:
Wine Lover – 10% on level 1
Wine Enthusiast – 10% on level 1 and 5% on level 2
Wine Critic – 10% on level 1 and 5% on levels 2 and 3
Wine Specialist – 10% on level 1, 5% on levels 2 and 3 and 4% on level 4
Wine Expert – 10% on level 1, 5% on levels 2 and 3 and 4% on levels 4 and 5
Wine Connoisseur – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on level 6
Wine Aficionado – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5 and 3% on levels 6 and 7
Wine Master – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on level 8
Master Cellar – 10% on level 1, 5% on levels 2 and 3, 4% on levels 4 and 5, 3% on levels 6 and 7 and 2% on levels 8 and 9
If that’s not enough, Direct Cellars offers matching bonuses which are paid on your directly sponsored member’s spending who earn commissions.
My Final Thoughts on Direct Cellars
Direct Cellars offers tangible products that can be consumed or sold.
This is a good sign. They also offer versatile compensation plans for their members.
You must remember that you cannot choose the wines yourself. It is picked and sent by them.
Plus, the delivered wines can often be overpriced.
At the end of the day, it will be your marketing skills that can earn the promised benefits more than anything else. If you have those skills, then you’ll be in a better position than if you don’t.
My Personal Recommendation:
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Again, I hope you enjoyed this Direct Cellars review and I’ll see you all at the top!
God bless,
Nathaniel Laurent
PS. All questions are welcomed, feel free to leave it in the comment area below… again God bless!
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